Archive for the ‘buy sheet music’ Category

Flipping real estate is a great way to get rich. For example, you can simply buy a cheap house and make improvements, then sell it fast for more than you paid for it. When you ask most people the secret of success, they would answer you that the secret to flipping a house is not only your labor, but also finding the right house.

Hunt for the good real estate
First, check the local courthouse for new filings of bankruptcy, foreclosure to find a good house to flip. Also check the local paper for “handyman specials,” call local realtors and place an ad in the local paper. Second, knock on doors to find and ask if the owner is interested in selling. Surprisingly many are interested in selling but have not contacted a realtor yet. If they aren’t interested in selling, ask them if they know of anyone who is. Third, find the ugliest house in the nicest neighborhood and one that does not need structural or system repairs. This is the ideal type of house to flip.

Take from the cost of decoration
Price the necessary building materials at a big box store first. Visit the contractors’ supply section, and then you should be able to get a good discount for the whole remodeling job. Visit a used building materials supply store, they can save you a great deal of money if the supplies are in good condition. Paint whatever you can, including appliances that are in good working order, but look old and used. Paint is the cheapest and best way to quickly improve a house. Determine which jobs you will need help with and call a local licensed handyman for an hourly rate. Enlist the help of friends and relatives; or hire local teenagers for jobs you need help with.

Learn about the resources
First, stroll through large flea markets to find permanent booths. Some used building suppliers have been at the same flea markets for more than 20 years. Second, browse the local classified ads for people that are advertising used materials and supplies. The local classifieds are a great source for used appliances in good condition. Third, check hotels and apartments that are remodeling and talk to the owner or builder. You may be able to get used supplies or materials just for moving them out of the way. This is a great source for carpets, lights and cabinets.

Sell the house
First, determine if you should sell on your own, based on real estate commissions and your bottom line. A realtor can save a great deal of time because they already have qualified buyers on hand. Second, advertise in the local papers and online. You can place classified ads online or set up a webpage just for the house. Make sure you list the sales price and have photos for prospective buyers to see. Third, host an open house that has been well advertised. Have coffee and snacks on hand which will make people feel more at ease. Keep a sign in sheet with names and phone numbers of the people attend. Have music playing softly in the background that lends an “at home” feel to the open house. Hand out a flyer that has a photo of the house and pricing information; attach a business card to it. Return all phone calls and answer all questions as soon as possible.

sunshine
http://www.articlesbase.com/real-estate-articles/the-procedure-of-flipping-a-house-700391.html

Flute and guitar duo-AlmaNova playing Moj Golube from the album Debut.To buy sheet music or recording of this piece, please visit: http://almanova.us/recordings/indexpub.htm

The award-winning ensemble, AlmaNova, is an innovative flute and guitar duo presenting an eclectic program of chamber music. Flutist Jessica Pierce and guitarist Almer Imamovic are both masters of their instruments elevating the flute and guitar ensemble to the highest level of virtuosity and artistry. Their live performances are filled with energy and passion creating a graceful, intuitively choreographed display of seamless connection. (Fresno Beehive).

AlmaNova met in France while studying at the famed Ecole Normale de Musique de Paris. They continued their graduate work at the Royal Welsh College of Music and Drama and the USC Thornton School of Music. Since then they have had the privilege to perform extensively throughout the world including recitals in Paris, London, Sarajevo, Stockholm, Tijuana, San Francisco, Los Angeles, Chicago, New York, Kansas City, and San Diego.

AlmaNovas recordings have been described as pure musical pleasure (Flute Focus Magazine, 2009) and have received much critical acclaim. Their first CD recording ‘Debut’ features original works by Mr. Imamovic inspired by the sounds and folk melodies of his native Bosnia. It was recently honored by the largest worldwide independent music organization, Just Plain Folks, receiving Best Instrumental Album, 2009 as well as Best Instrumental Song, 2009 for Sarajevo Nights. Their second CD, Classic Giuliani was awarded Critic’s Choice, 2008 by American Record Guide calling it some of the best [Giuliani] I’ve heard. Their newest release, After Hours, explores the music of Macedonia through thoughtful arrangements and more original compositions by Mr. Imamovic and Ms. Pierce.

Jessica plays Sankyo Flutes and Almer plays Kenny Hill Guitars exclusively.

Duration : 0:4:23

Read the rest of this entry »

Technorati Tags: after, and, balkan, balkans, Band, bosna, bosnia, concert, conservatory, Dance, debut, duet, Duo, ethnic, Fast, flute, folk, fusion, golube, guitar, gypsy, hercegovina, herzegovina, hours, igra, improvisation, in, jamilla;s, kafana, klezmer, live, ma, menuhin, moj, music, of, original, party, pasadena, ples, sarajevo, sevdalinka, Solo, south, style, traditional, virtuosic, Wedding, with, world, yehudi, yo-yo

Please check out my version of this :http://www.youtube.com/watch?v=Pk1A_YD1f7M as usal I’ve listen to this a year on and im think, oooo I sound so rubs!

buy tickets for the little mermiad:http://disney.go.com/theatre/thelittlemermaid/
this song is just lovly

but im really annoyed for the following resons

1. when recored this i could’nt get the levels right that why it gos really loaud

2. my mic makes my voice sound realy airy…

3. i did a rerally good take of this but then my pc delted it and iwas noooooooooo!

4. why is it yutube makes you pictues really brurly

the vid is my attempt at being arty ooooooooo lol

enjoy, tell me what you think, but plese no meanness coze that is silly, however cuntustive critisum is welcome

the instrumentle is by hopefullactress

I do not own this song, the pictures or the video, this purly fan made, i make no profit from it

DISCLAIMER:
excluding my original compensations, all singing videos are fan made and I make no profit from them, all rights go to their original owners, and I do not claim to be the creator.
All the songs I sing that are not written by me; I own a copy of the soundtrack or DVD or video and with the Marjory of the songs the sheet music, all from reportable retailers and are not pirate copies.
I DO NOT SUPPORT PIRACY.
Movies, soundtracks and sheet music are available to buy from Amazon or the Disney store if they are Disney movies.

Duration : 0:4:56

Read the rest of this entry »

Technorati Tags: alan, benson, bogges, broadway, if, jodie, king, littellotte, little, meken, mermaid, only, serria, the, triton

In this video podcast, Mario Ajero shows how to play the piano part to the song, “Clocks”, by Coldplay. A downloadable version and more video lessons can be found on The Piano Podcast on iTunes and http://marioajero.blogspot.com

There is also a link to buy and download the sheet music from there too.

http://www.facebook.com/PianoPodcast

Duration : 0:4:33

Read the rest of this entry »

Technorati Tags: Clocks, coldplay, education, lesson, music, pianist, piano, podcast, Pop, Rock, video

by G. Hugh Bodell

Over the past few months, as a result of conversations with friends, relatives, colleagues and acquaintances I have come to a startling but more importantly a scary conclusion.  There appears to be a perception that the US Government has funds that either were in storage or will emerge from some private stash to rescue everyone or entity in financial trouble.

This commentary is truly intended to be a non-partisan piece.  My concern is not that any one group is the cause or will be the cure of our current economic woes.  My objective is to address an apparent disconnect between the 306 million citizens of this great country and the trillions of dollars being spent or committed by an assemblage of 535 out of control middle men and woman, some call congress, I call self appointed loan brokers.

First, let me make one statement that is the corner stone of my commentary today.  Regardless of the economic system under which one lives, capitalism, modified capitalism/socialism or full-blown socialism the only source of asset creation is the people.  Not financial enterprises, not industrial enterprises, not service enterprises and definitely not government.

Every asset in the economic infrastructure of our country starts with the effort of the individual and the remuneration that individual receives for that effort.

The Big Three auto manufacturers need money because the individuals who would normally be inclined to buy one of their vehicles are either not so inclined or do not have nor cannot raise the required cash.

The taxes these three behemoths would normally pay to various tiers of government will not be paid because they have not made any profit because people, individuals are not buying their product.

Construction enterprises will not buy trucks because their product, buildings, have no buyers because once again, individuals who would normally be inclined to buy their buildings are either not so inclined or do not have nor cannot raise the required cash.

Thus, if Charlie or Charlene citizen does not spend, regardless of what they are not buying, profit is not made and taxes are not paid.

If taxes are not paid, this amorphous body referred to as government has no money to support their endless bailouts.

Where are they getting it, they are borrowing it and putting the loan on the balance sheet of each and every living soul in the United States.

That’s right, you owe the money that the 535 loan brokers are borrowing to bailout banks, brokerage houses, auto manufacturers and whoever gets on the line next.

I truly believe that if the American public began to view government spending at a more personal level, these out of control loan brokers called Congress would find themselves in the hot water they deserve.  So what I am going to attempt to do here is ‘make it personal’.  Keep in mind through this exercise that the only tax dollars that the US Treasury will get with which to pay off the debts enumerated below must ultimately be paid by the individual, whether income, sales, property, etc, the source is the working men and woman of this country, enterprises are only conduits through which the money passes.

Let’s start with what is owed from past spending binges As of December 23, 2008 the national debt is approximately   $10.612 trillion
To see that number in its scary entirety $10,611,615,687,668

Now let’s add to that the bailout money that is not included in the above, and let’s round it to where it really is going   $1.000 trillion

Therefore as of today, the 535 loan brokers have committed your future earnings to pay back   $11.612 trillion

Now lets add President Elect Obama’s estimate of what further bailout/stimulus needs the government will borrow   $3.000 trillion

So sometime between now and summer 2009 the citizens of this great country will owe various lenders throughout the world   $14.612 trillion

The population of this country as of today is approximately  306,000,000

Therefore every man, woman and child, from sea to shining sea will owe   $47,751.63

To bring that number even closer to home, the average US household has 2.59 souls in it, so according to the US Census Bureau, the average family/household will be in the hole for $123,676.73 by summer, and you didn’t get anything for that 123 grand, hell, you didn’t even know you owed it.

It is imperative that you think about this number in these term because you are going to pay it back.

We have already established that any tax money the US Treasury receives from business enterprises ultimately comes from each individual, well so do the tax dollars that are paid by the rich.  Those among the rich that enjoy a life supported by dividends…those dividends are just another distribution of the profits earned by selling you, the individual, products or services.  Equally so with entertainers, sports celebrities, business owners, etc., if you do not buy their music, go to their games or buy their goods and services, they just ain’t rich anymore so they do not pay enormous taxes.

Harry Truman once said about his job as President of the United States, “The buck stops here”.  Well each citizen of the United States must look at the huge commitments that the 535 loan brokers are making with your money, assets and yes, your future and realize ‘The buck starts here’.

I would truly feel that this commentary was a success if people that read it start his or her own chart for their specific household.  Using the $11.612 trillion that we have already been made responsible for and the total population of the US as of today, each soul is responsible for $37,947.71 of debt the 535 loan brokers committed you to.  Each time you hear of the loan brokers committing you to another trillion, divide by that population number, 306 million, add it to the $37,947.71 and multiply it by the number of people in your household.

That way most of the honest, hardworking folk who built this nation can go to sleep every night saying to themselves, “My biggest creditor is a group of incompetent slugs who made me responsible for a loan without my consent, gave me nothing in return and have the government on their side to make me pay it back.  I am in this fix because 535 incompetent, self appointed loan brokers signed my name to the loan agreement, not theirs, mine.”

Then vote them out of office before they bankrupt you, all 535 of them!

G. Hugh Bodell is a freelance writer and a native New Yorker who is knowledgeable on many subjects but expert on none…well, maybe a few.  Feel free to visit him at http://www.ghughbodell.com

G. Hugh Bodell
http://www.articlesbase.com/politics-articles/the-us-government-is-not-an-independent-self-funded-entity-regardless-of-how-the-535-members-of-congress-are-acting-695382.html

by G. Hugh Bodell

Over the past few months, as a result of conversations with friends, relatives, colleagues and acquaintances I have come to a startling but more importantly a scary conclusion.  There appears to be a perception that the US Government has funds that either were in storage or will emerge from some private stash to rescue everyone or entity in financial trouble.

This commentary is truly intended to be a non-partisan piece.  My concern is not that any one group is the cause or will be the cure of our current economic woes.  My objective is to address an apparent disconnect between the 306 million citizens of this great country and the trillions of dollars being spent or committed by an assemblage of 535 out of control middle men and woman, some call congress, I call self appointed loan brokers.

First, let me make one statement that is the corner stone of my commentary today.  Regardless of the economic system under which one lives, capitalism, modified capitalism/socialism or full-blown socialism the only source of asset creation is the people.  Not financial enterprises, not industrial enterprises, not service enterprises and definitely not government.

Every asset in the economic infrastructure of our country starts with the effort of the individual and the remuneration that individual receives for that effort.

The Big Three auto manufacturers need money because the individuals who would normally be inclined to buy one of their vehicles are either not so inclined or do not have nor cannot raise the required cash.

The taxes these three behemoths would normally pay to various tiers of government will not be paid because they have not made any profit because people, individuals are not buying their product.

Construction enterprises will not buy trucks because their product, buildings, have no buyers because once again, individuals who would normally be inclined to buy their buildings are either not so inclined or do not have nor cannot raise the required cash.

Thus, if Charlie or Charlene citizen does not spend, regardless of what they are not buying, profit is not made and taxes are not paid.

If taxes are not paid, this amorphous body referred to as government has no money to support their endless bailouts.

Where are they getting it, they are borrowing it and putting the loan on the balance sheet of each and every living soul in the United States.

That’s right, you owe the money that the 535 loan brokers are borrowing to bailout banks, brokerage houses, auto manufacturers and whoever gets on the line next.

I truly believe that if the American public began to view government spending at a more personal level, these out of control loan brokers called Congress would find themselves in the hot water they deserve.  So what I am going to attempt to do here is ‘make it personal’.  Keep in mind through this exercise that the only tax dollars that the US Treasury will get with which to pay off the debts enumerated below must ultimately be paid by the individual, whether income, sales, property, etc, the source is the working men and woman of this country, enterprises are only conduits through which the money passes.

Let’s start with what is owed from past spending binges As of December 23, 2008 the national debt is approximately   $10.612 trillion
To see that number in its scary entirety $10,611,615,687,668

Now let’s add to that the bailout money that is not included in the above, and let’s round it to where it really is going   $1.000 trillion

Therefore as of today, the 535 loan brokers have committed your future earnings to pay back   $11.612 trillion

Now lets add President Elect Obama’s estimate of what further bailout/stimulus needs the government will borrow   $3.000 trillion

So sometime between now and summer 2009 the citizens of this great country will owe various lenders throughout the world   $14.612 trillion

The population of this country as of today is approximately  306,000,000

Therefore every man, woman and child, from sea to shining sea will owe   $47,751.63

To bring that number even closer to home, the average US household has 2.59 souls in it, so according to the US Census Bureau, the average family/household will be in the hole for $123,676.73 by summer, and you didn’t get anything for that 123 grand, hell, you didn’t even know you owed it.

It is imperative that you think about this number in these term because you are going to pay it back.

We have already established that any tax money the US Treasury receives from business enterprises ultimately comes from each individual, well so do the tax dollars that are paid by the rich.  Those among the rich that enjoy a life supported by dividends…those dividends are just another distribution of the profits earned by selling you, the individual, products or services.  Equally so with entertainers, sports celebrities, business owners, etc., if you do not buy their music, go to their games or buy their goods and services, they just ain’t rich anymore so they do not pay enormous taxes.

Harry Truman once said about his job as President of the United States, “The buck stops here”.  Well each citizen of the United States must look at the huge commitments that the 535 loan brokers are making with your money, assets and yes, your future and realize ‘The buck starts here’.

I would truly feel that this commentary was a success if people that read it start his or her own chart for their specific household.  Using the $11.612 trillion that we have already been made responsible for and the total population of the US as of today, each soul is responsible for $37,947.71 of debt the 535 loan brokers committed you to.  Each time you hear of the loan brokers committing you to another trillion, divide by that population number, 306 million, add it to the $37,947.71 and multiply it by the number of people in your household.

That way most of the honest, hardworking folk who built this nation can go to sleep every night saying to themselves, “My biggest creditor is a group of incompetent slugs who made me responsible for a loan without my consent, gave me nothing in return and have the government on their side to make me pay it back.  I am in this fix because 535 incompetent, self appointed loan brokers signed my name to the loan agreement, not theirs, mine.”

Then vote them out of office before they bankrupt you, all 535 of them!

G. Hugh Bodell is a freelance writer and a native New Yorker who is knowledgeable on many subjects but expert on none…well, maybe a few.  Feel free to visit him at http://www.ghughbodell.com

G. Hugh Bodell
http://www.articlesbase.com/politics-articles/the-us-government-is-not-an-independent-self-funded-entity-regardless-of-how-the-535-members-of-congress-are-acting-695382.html

Buy the song “Homeward Bound” from the CD ‘The Road Home’ at http://TantaraRecords.com/index.php?p=catalog&i=68 or http://www.amazon.com/gp/product/B00076GOHK?ie=UTF8&tag=wwwtantararec-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B00076GOHK. “Until Then” (a military tribute) features the song “Homeward Bound” from the CD “The Road Home.” Visit http://www.TantaraRecords.com for more information about this CD. Visit http://gcsdistributing.com/index.cfm?pv=pc&pf=LP&PType=Multimedia to buy a copy of this video on DVD.

The song “Homeward Bound” was written by Marta Keen and is published by Alfred Music. Sheet music is available at www.SheetMusicPlus.com: http://www.sheetmusicplus.com/store/smp_detail.html?cart=33839107765355649&item=3529448

This flash presentation was created by Todd Clegg of GCS Distributing. Thanks for letting us pass it on.

Homeward Bound (lyrics)
by Marta Keen

In the quiet misty morning
When the moon has gone to bed,
When the sparrows stop their singing
And the sky is clear and red,
When the summer’s ceased its gleaming,
When the corn is past its prime,
When adventure’s lost its meaning,
I’ll be homeward bound in time.

Bind me not to the pasture;
Chain me not to the plow.
Set me free to find my calling
And I’ll return to you somehow.

If you find it’s me you’re missing,
If you’re hoping I’ll return,
To your thoughts I’ll soon be list’ning,
In the road I’ll stop and turn.
Then the wind will set me racing
As my journey nears its end,
And the path I’ll be retracing
When I’m homeward bound again.

Bind me not to pasture;
Chain me not to the plow.
Set me free to find my calling
And I’ll return to you somehow.

In the quiet misty morning
When the moon has gone to bed,
When the sparrows stop their singing,
I’ll be homeward bound again.

Duration : 0:4:3

Read the rest of this entry »

Technorati Tags: Afghanistan, bound, BYU, choir, Home, homeward, Iraq, Keen, Marta, military, road, Singers, terror, Then, tribute, troops, Until, war

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.)

Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn’t test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores.

A good friend of mine, who’s also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.

Regardless, radio should not be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market.

However, I feel there are possibilities beyond merely reaching local customers.

Internet radio shows are starting to take off in a big way. That means advertising and sponsorship opportunities are also taking off. In addition, “offline” methods have been shown to be pretty effective at driving traffic online. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your mix.

If people already know you (which they might in your local market) they’re more likely to be loyal. And they’re more likely to send other customers to your site. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. (A viral campaign is when your customers send promotional items about your business such as e-mails, articles, Web site urls, etc. to their friends and family members.)

Below are some other positive reasons to use radio:

* Affordable — when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot ain’t going to do it. To reach your target market, you need to purchase several spots. That’s why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio — for instance, buying less spots but running them all in one or two weeks, so your customers are more likely to hear your message.

* Psychological, if you voice the commercials yourself — hearing your voice makes people feel like they “know” you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.)

People tend to buy from people and businesses they know and trust. Hearing your voice helps them feel as if they know you. These psychological aspects may be another reason to consider running a few radio ads in your local market even if you have an Internet business.

* Speed — you can get your spot up and running in no time.

* Loyalty — listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it’s an excellent way to reach them. (I include both music and talk shows in this.)

* Good support medium — radio works really well when paired with other marketing mediums (like print, direct mail or television).

But for every positive, there’s a negative. In the spirit of being objective, here are a few for radio:

* Background medium — radio tends to be on in the background, which means it tends to be ignored. Generally, your target market needs to be exposed to your ad more times than other marketing media before they’ll act upon your message.

* Little staying power — the lack of visuals again keeps radio from “sticking” with people. At least, that’s what some of the marketing gurus say. But, here again my marketing consultant friend differs. She thinks it’s that subconscious thing again.

And if you can write a spot that creates pictures in your customers’ heads, you can actually work this to your advantage. In fact, according to my friend, if the picture is defined enough, not only will people remember it better, but they’ll also think it was a print ad instead of a radio ad. (More on the art of creating pictures using words in later issues.)

* Hard to track – it’s impossible to know exactly how many people are tuning in at any given time.

A final note: Because radio is subconscious, keep that in mind when crafting your ad.

Repeat your business name a lot and any other branding info, so it gets into your customers’ heads. Don’t put in phone numbers. Instead, purchase a memorable Web site domain name and repeat that. And remember to create “pictures” whenever possible.

How can you use radio in your business?

Would radio work for your business? Let’s find out.

Take out a sheet of paper and a fun pen. (I’m partial to gel pens.) Draw a line down the center.

On one side, put the header: Why advertising on radio is a good idea for my business. On the other side, put the header: Why advertising is a bad idea for my business.

Now pick a side and start writing down reasons.

You might be more comfortable starting with the side that’s easiest for you. Then when you work on the other side, you can simply turn the reasons around.

For instance, let’s say you started with the bad idea. One of your reasons was: My product is completely visual. You could turn it around by saying “Because my product is so visual, I’ll have to work harder to create pictures in my customers’ minds. And because the customers create their own pictures, they’re more likely to remember them.”

Or what if you started with a good idea, and one of the reasons was: “Because my business is local.” You could turn it around and say “Because radio is holding me back — I’m only reaching this local market.” (Ah, now I’m even going against what I said earlier. Maybe with this statement you could look for ways to get your customers to spread the word outside the area about your business.)

As you saw by my last example, you’ll be amazed at what comes out when you do this exercise. Even if you don’t change your views on radio advertising, you may come up with new and powerful insights to your business.

Michele PW
http://www.articlesbase.com/small-business-articles/why-radio-advertising-could-be-the-best-thing-you-ever-did-for-your-business-734569.html

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.)

Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn’t test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores.

A good friend of mine, who’s also a marketing consultant but before that she sold radio for many years, has a theory about that. She says radio works on a subconscious or unconscious level. People remember the ad, but not that they heard it on the radio. So, they tend to credit a different medium for the ad, like the yellow pages. Yellow pages gets a boost while radio drops a few points.

Regardless, radio should not be ignored because it does work. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market.

However, I feel there are possibilities beyond merely reaching local customers.

Internet radio shows are starting to take off in a big way. That means advertising and sponsorship opportunities are also taking off. In addition, “offline” methods have been shown to be pretty effective at driving traffic online. If increasing Web traffic is your goal, using traditional media outlets to increase traffic should be a part of your mix.

If people already know you (which they might in your local market) they’re more likely to be loyal. And they’re more likely to send other customers to your site. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. (A viral campaign is when your customers send promotional items about your business such as e-mails, articles, Web site urls, etc. to their friends and family members.)

Below are some other positive reasons to use radio:

* Affordable — when you compare spot to spot, radio tends to be one of the least expensive media out there. However, one spot ain’t going to do it. To reach your target market, you need to purchase several spots. That’s why radio can also turn into one of the more expensive media. However, there are ways to keep your costs in line yet still reap the benefits of radio — for instance, buying less spots but running them all in one or two weeks, so your customers are more likely to hear your message.

* Psychological, if you voice the commercials yourself — hearing your voice makes people feel like they “know” you. (Hence the popularity of audio on Web sites. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy.)

People tend to buy from people and businesses they know and trust. Hearing your voice helps them feel as if they know you. These psychological aspects may be another reason to consider running a few radio ads in your local market even if you have an Internet business.

* Speed — you can get your spot up and running in no time.

* Loyalty — listeners choose stations based on the music or shows they like and they tend to be quite loyal to that station. If you know what your customers enjoy listening to, it’s an excellent way to reach them. (I include both music and talk shows in this.)

* Good support medium — radio works really well when paired with other marketing mediums (like print, direct mail or television).

But for every positive, there’s a negative. In the spirit of being objective, here are a few for radio:

* Background medium — radio tends to be on in the background, which means it tends to be ignored. Generally, your target market needs to be exposed to your ad more times than other marketing media before they’ll act upon your message.

* Little staying power — the lack of visuals again keeps radio from “sticking” with people. At least, that’s what some of the marketing gurus say. But, here again my marketing consultant friend differs. She thinks it’s that subconscious thing again.

And if you can write a spot that creates pictures in your customers’ heads, you can actually work this to your advantage. In fact, according to my friend, if the picture is defined enough, not only will people remember it better, but they’ll also think it was a print ad instead of a radio ad. (More on the art of creating pictures using words in later issues.)

* Hard to track – it’s impossible to know exactly how many people are tuning in at any given time.

A final note: Because radio is subconscious, keep that in mind when crafting your ad.

Repeat your business name a lot and any other branding info, so it gets into your customers’ heads. Don’t put in phone numbers. Instead, purchase a memorable Web site domain name and repeat that. And remember to create “pictures” whenever possible.

How can you use radio in your business?

Would radio work for your business? Let’s find out.

Take out a sheet of paper and a fun pen. (I’m partial to gel pens.) Draw a line down the center.

On one side, put the header: Why advertising on radio is a good idea for my business. On the other side, put the header: Why advertising is a bad idea for my business.

Now pick a side and start writing down reasons.

You might be more comfortable starting with the side that’s easiest for you. Then when you work on the other side, you can simply turn the reasons around.

For instance, let’s say you started with the bad idea. One of your reasons was: My product is completely visual. You could turn it around by saying “Because my product is so visual, I’ll have to work harder to create pictures in my customers’ minds. And because the customers create their own pictures, they’re more likely to remember them.”

Or what if you started with a good idea, and one of the reasons was: “Because my business is local.” You could turn it around and say “Because radio is holding me back — I’m only reaching this local market.” (Ah, now I’m even going against what I said earlier. Maybe with this statement you could look for ways to get your customers to spread the word outside the area about your business.)

As you saw by my last example, you’ll be amazed at what comes out when you do this exercise. Even if you don’t change your views on radio advertising, you may come up with new and powerful insights to your business.

Michele PW
http://www.articlesbase.com/small-business-articles/why-radio-advertising-could-be-the-best-thing-you-ever-did-for-your-business-734569.html

SHEET MUSIC: http://tinyurl.com/6gjgru
Got the sheet music rehosted on docstoc. We will see how long it lasts there before it gets pulled again. Blame Great Scores and don’t buy their junk. They are mean to me and are abusing my Fair Use rights.
Clocks by Coldplay piano solo by me. Give it a good rating if you liked it, and don’t forget to check out the sheet music if you play piano!

Duration : 0:4:47

Read the rest of this entry »

Technorati Tags: Brouch, Clocks, coldplay, cover, Mark, marksman7328, piano, Solo